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Production Workflow Solutions

We help companies maximise their customer reach while streamlining process & reducing production times.

Why Production Workflow Management?

As recognised globally, the marketing and advertising process for retailers requires modern technology and workflow management to ensure cost-effective execution and timeous delivery of day-to-day marketing communication.

Through our investment in technology and our thorough understanding of the retail environment, we are able to provide seamless, holistic production workflow solutions.

What Do We Do?

Forge Marketing Technologies provides a leading Retail Promotion Management Service. By providing best-in-class creative production workflow and management systems, we help companies maximise their customer reach.

Our goal is to deliver flexible, easy-to-use, collaborative solutions that address clients’ most pressing process challenges by delivering:

  1. A best-of-breed production and execution process;
  2. At a reduced cost of ownership;
  3. While still maintaining the quality and brand essence as stipulated by the brand owners.

What Does This Involve?

Through the creation of a client, agency and production workflow hub partnership, the joint team operate in a fused environment, allowing the best skills of each party to be applied to the marketing and advertising process.

With this structure in place, brand custodians are able to ensure brand communication meets their required standard – while the commercial requirements of the retailer of product, price and other elements are integrated and executed as effectively as possible.

Using RMS (Retail Management System) as our core platform and source of information, our team manage, implement, and track all workflow from brief to final material delivery.

When integrated into the production workflow, RMS speeds up the briefing process, reduces error rates – and, in turn, reduces the amount of checking required. Ultimately, by streamlining the process and reducing production times, RMS reduces cost and allows retailers the ability to react quickly to competitive activity.

Our Process

With a team of highly skilled DTP and production specialists, Video Editors & Sound Engineer, we provide the following services.

This results in a more efficient and streamlined process by:

  • Integrating all role players into a common system to ensure communication is faster and more accurate, allowing for faster execution of briefs
  • Eliminating duplication of data processing
  • Real-time integration of DTP
  • Tracking all stages of the workflow
  • Capturing product copy once into a database thereby eliminating repeat capturing