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Leading South African Retailer

Problem

  • Improve efficiencies of commercial team and creative agency
  • Create costs transparency
  • Reduction of error rates on all promotion material
  • Establish accountability at each point of the process due to multiple versions of data inputs & errors
  • Required a centralised system & report to drive CPA’s and production

Solution

  • Implemented RMS with SAP integration
  • Created a workflow with new structure with the client organisation and advertising agency to ensure continuity in the creative changeover process
  • Enabled Master Text Integration and link to central image repository
  • Delivered a more efficient change management solution and on-line proofing
  • Trained and integrated multiple internal and external stakeholders
  • Implemented ongoing evaluations and refinement to achieve ongoing efficiencies

Results

  • Cost savings realised within first year
  • Multiple sources of input streamlined into a common workflow which created efficiencies and allowed for additional media channels to come on board
  • Seamless management of multi-channels campaigns - Print / Radio / TV / Digital
  • Buyers were able to finalise pricing and product on SAP two days before print date
  • Robust analytical benchmarking provided valuable insights
  • Production output increased three-fold
  • Significant reduction in error rates