Leading South African Retailer
Problem
- Improve efficiencies of commercial team and creative agency
- Create costs transparency
- Reduction of error rates on all promotion material
- Establish accountability at each point of the process due to multiple versions of data inputs & errors
- Required a centralised system & report to drive CPA’s and production
Solution
- Implemented RMS with SAP integration
- Created a workflow with new structure with the client organisation and advertising agency to ensure continuity in the creative changeover process
- Enabled Master Text Integration and link to central image repository
- Delivered a more efficient change management solution and on-line proofing
- Trained and integrated multiple internal and external stakeholders
- Implemented ongoing evaluations and refinement to achieve ongoing efficiencies
Results
- Cost savings realised within first year
- Multiple sources of input streamlined into a common workflow which created efficiencies and allowed for additional media channels to come on board
- Seamless management of multi-channels campaigns - Print / Radio / TV / Digital
- Buyers were able to finalise pricing and product on SAP two days before print date
- Robust analytical benchmarking provided valuable insights
- Production output increased three-fold
- Significant reduction in error rates
