Global multi brand Retailer
Problem
- Consolidation and management of multiple brand marketing campaigns in one central place allowing all stakeholders access
- Need to take back control and track all communication & timelines related to all marketing campaigns
- Need for cost transparency and efficiencies by consolidating production and DTP across the different businesses and brands into one centralised production hub for the group
Solution
- Analysed detailed scope of work
- Appointed a project owner to review business processes
- Informed all internal and external stakeholders of the new workflow system
- In 5 months, 102 staff were trained from Finance to Marketing, Digital Marketing Agencies to Printers
Results
- Empowered Marketing team giving them complete process and information control
- Achieved cost transparency with all orders issued on the RMS system with cost centre numbers & GL Codes
- Provided detailed reporting & real-time WIP tracking
- Shortened DTP and Production timelines by 2 weeks
- Significant savings were achieved in less than a year
- Created accurate promotional material & campaign management
- Visual DI's and Guard book created for complete overview of all marketing activity across entire brand portfolio
- Achieved a complete mind-shift by separating creative from implementation
