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Global multi brand Retailer

Problem

  • Consolidation and management of multiple brand marketing campaigns in one central place allowing all stakeholders access
  • Need to take back control and track all communication & timelines related to all marketing campaigns
  • Need for cost transparency and efficiencies by consolidating production and DTP across the different businesses and brands into one centralised production hub for the group

Solution

  • Analysed detailed scope of work
  • Appointed a project owner to review business processes
  • Informed all internal and external stakeholders of the new workflow system
  • In 5 months, 102 staff were trained from Finance to Marketing, Digital Marketing Agencies to Printers

Results

  • Empowered Marketing team giving them complete process and information control
  • Achieved cost transparency with all orders issued on the RMS system with cost centre numbers & GL Codes
  • Provided detailed reporting & real-time WIP tracking
  • Shortened DTP and Production timelines by 2 weeks
  • Significant savings were achieved in less than a year
  • Created accurate promotional material & campaign management
  • Visual DI's and Guard book created for complete overview of all marketing activity across entire brand portfolio
  • Achieved a complete mind-shift by separating creative from implementation